For the first label the clients have asked for a 'traditional' composition. In the past this meant classic vineyard scenes painted in traditional mediums, but the clients also expressed that isn't exactly what they want. With my concept I believe I've captured 'traditional' without being usual or common.
The second concept needs to be 'sexy'. The clients have a secondary line of wines that is mostly shipped to Las Vegas. These labels will incorporate a word representing 'sexy', and are to be
classy not trashy!
For the 'sexy' label I'm going to use the grape-stomp concept (2nd row, far right) and incorporate the word 'Strut..."
I deliniated my image area onto watercolour paper then started by scattering wine drops on the page. I used a large brush and over-saturated it with the wine so that I could let it naturally drop onto the page without any help from me.
I let this dry over night the scanned it into
And here is how it looks in it's current state!